Wednesday, 16 November 2011

Comment: Marc Jacobs Banned Ad


This ad featuring teen actress Dakota Fanning has been banned on the grounds that it 'sexualises a child'

The ad itself below features the actress, aged 17, with a perfume bottle between her legs with the caption bottle reading "OH, LOLA!"

The reasons behind the banning of the ad are as follows:

‘We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative.

We understood the model was 17 years old but we considered she looked under the age of 16.

We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality.


Because of that, along with her appearance, we considered the ad could be seen to sexualise a child.


We therefore concluded that the ad was irresponsible and was likely to cause serious offence.’


And to be honest I've got to agree with all of the above. Yes she isn't showing anything private and compared to a bikini she would be considered to be well covered up.

But the makers of the ad certainly know what they're doing and that is is provocative. Yes you could say that I'm reading too much into it but the bottle she's holding is deliberately sexualised as is the way she's holding it. And the way she's styled deliberately makes her look younger than she really is.

The juxtaposition of youth and sexually however sadly is nothing new. And advertisers have been pushing it more and more being deliberately provocative whilst producing something which doesn't actually break any of the 'rules' of what is and is not allowed.

To pick out one example is the pop princess Britney Spears. Releasing her debut single 'Hit me baby one more time' dressed as a school girl when she herself was also at school age.




She then went on to release a single, obviously when she was quite a lot older, called "If You Seek Amy" which consisted primarily of her singing the line "F-U-C-K Me" repeatedly.

These kinds of deliberately provocative images have become almost common place and I think it is definately soon enough for the Press Complaints Commission to take these images, which although don't technically break their guidelines, but are still strongly suggestive at least past the watershed.

2 comments:

  1. really enjoyed reading this post, I saw the Oh Lola ad on the back of Cosmo yesterday and thought it looked a bit dodgy the way she was holding the perfume bottle! Sorry you couldn't find any of the cape's in TK. I saw some in the women's clearance section as well as the mod box section. Going to tweet this post! x

    ReplyDelete
  2. Thanks. Glad it's not just me being prudish! The TK Maxx I went to was quite small, so maybe I can try another, but at £7 I'd imagine they'd be snapped up quickly!
    x

    ReplyDelete

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