Friday, 20 January 2012

Topshop Virtual Makeover

There are various virtual makeover apps online at the model where you can upload a picture and tell it where you face is and then virtually try on any number of different products.

Topshop has now also made another one of these apps in order to promote their make up range.

To start you obviously have to tell it where you eyes and lips are.



Then you can select the makeup you want to try on.

They also have a one click option where you can choose from a few looks they already have, this is called 'Perflectly Polished'

The one click looks to vary from the passable (Perflect Polished above) to the absolutely ridiculous. In this look entitled 'Metallic Eye' I look completely ridiculous. No one would buy this make up based on this picture. I look like a cross between a child who's playing with face paints and a street walker.

After trying it out above here are my thoughts. The outputs do vary and obviously the colour in my photo is a bit off which probably didn't help much. Aside from this the placing of the eyes and lips are quite accurate. What they are missing though is the option for a really subtle look.

Although I doubt many people would buy this make up based on this app alone and rather than offering an accurate virtual makeover the purpose of the app is to make people aware of Topshop's range of make up which I think it does well. Meaning users would be more likely to go to a shop knowing what they want to try.

If you want to try it out for yourself. Click here.



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2 comments:

  1. This is really cool, will have to go try!

    ReplyDelete
  2. This looks like such a good idea!
    coppergarden.blogspot.com
    xx

    ReplyDelete

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